InfoUSA Buys Millard Group
In perhaps its most significant acquisition yet in the consumer list
marketplace, Omaha, NE-based InfoUSA acquired Peterborough,
NH-based Millard Group on Nov. 4
Metrics
Debunking myths of insert media
When Maryann Martindale, catalog and direct mail marketing manager of productivity tools merchant Franklin Covey, first considered accepting package inserts,
In storm’s wake, list firms lend a hand
As catalogers scrambled to adjust mailings following Hurricane Katrina, many list firms stepped in to help clients suppress addresses in the affected
Arts and crafts and catalogs, oh my
The Craft & Hobby Association estimated in 2003 that in 80% of U.S. households at least one member participated in arts and crafts activities. The majority
Verifying B-to-B Mail
Building and maintaining your business-to-business house file can be daunting, especially when you have different databases throughout the enterprise. These multiple databases frequently have no common link and it is impossible to exchange information between the company
When Is it Time to Rebuild a Model?
Database models tend to be remarkably resistant to nondramatic changes in creative and price, says Jim Wheaton, a principal in Chapel Hill, NC-based Wheaton Consulting Group. Therefore, as long as the fundamentals of your business remain reasonably stable and there is no change in the structure of the source data, models are likely to retain their potency for years.
Choosing Your Database Technology: Inhouse or Service Bureau?
Many companies have invested large amounts
ALC and Millard Launch Data Portal
Last week American List Counsel and Millard Group created an Internet-based, interactive data exchange system, DMexchange, to allow participants to exchange list order and shipping information via a secure Website.
Tips for E-mail Tests
Testing e-mail prospecting lists is in many ways the same as testing postal lists, says Don Buck, president of Milwaukee-based consultancy Buck Marketing. But e-mail testing has its own distinct challenges as well. Here, Buck offers a few suggestions to making your tests more effective.
* The first thing to do is decide what to test. Just because something is measurable doesn