While ecommerce conversion rate optimization may seem daunting at first, by designing solutions that align with our psychology, we can make it easier for people to do things they already want to do. Marketers who apply the following 5 principles to ecommerce websites are poised to increase ecommerce conversion.
Given consumer expectations, it’s no surprise that a seamless cross-channel shopping experience powered by an agile ecommerce environment is at the top of many retailers’ priority lists. Here are some back-end fundamentals they should implement in their ecommerce strategy.
Shopping online can, and should, be a great experience. It provides consumers with the luxury of not having to leave their house and having their item of choice delivered straight to their doorstep. Here are the primary aspects of the checkout process you need to optimize to avoid cart abandonment.