Revtown Looks to Disrupt Denim Category, Signs Goop Deal

| Mike O'Brien

It’s hard to think of an apparel category that’s more competitive than jeans, with many legacy and upstart brands vying for casual fashion dollars. In this MCM CommerceChat podcast, Revtown co-founder Henry Stafford talks about the company’s disruptive approach, recent partnership moves, DTC roots and where it’s headed.

Thanksgiving Ecommerce Sales Hit Record $3.7B, Up 28% from 2017

| Mike O'Brien

Online sales on Thanksgiving Day were a record $3.7 billion, according to Adobe Analytics, up 28% from 2017, making it the fastest growing retail day in ecommerce history. It was also a very mobile-friendly holiday, with orders from smartphones representing 36.7% of all sales and driving 54.4% of site traffic, Adobe reported.

Nordstrom Launches Revamped Loyalty Program

| Daniela Forte

Nordstrom is launching a revamp of its customer loyalty program, incorporating a traditional point system and benefits from its previous program while offering enhanced personalization. Here are some of the new features the loyalty program is expected to offer its members.

Nordstrom Reports November and December Combined Sales

| MCM staff

Nordstrom, Inc. announced an increase in its net sales of 2.5% and an increase in comparable sales of 1.2% percent for the nine weeks ended December 30, 2017, compared to 2016. See what the fiscal 2017 expectations Nordstrom set going for the rest of the year.