Flexible returns policies increase customer confidence, especially for ecommerce purchases, which is why savvy marketers dedicate themselves to ensuring an easy process. However, this frictionless approach also opens the door to those looking to exploit it. Here’s how to deal with ecommerce return fraud this holiday season.
To minimize the impact of the great holiday shortage of 2021, retailers need to leverage innovative technologies and their insights to help navigate supply chain disruptions and reduce the risk of driving customers away now and into 2022. Here are some critical ways technology can help mitigate the pain of out of stocks.
Given massive, lingering supply chain roadblocks, carrier capacity limits and labor shortages, inventory management has gotten trickier for retailers, especially as the critical Q4 approaches. This special report from Multichannel Merchant looks at ways retailers are rethinking their inventory approach to buffer against shocks.
Adobe Digital Insights is predicting U.S. holiday spending online will rise 10% over 2020, hitting a record $207 billion, with global spending to reach $910 billion, an 11% increase, while calling for a decreased emphasis on traditionally major days during Cyber Weekend as demand pulls forward.
Supply chain delays, ongoing carrier issues and expectations of late deliveries or out of stocks has driven a record number of U.S. consumers to begin holiday shopping earlier than ever, with 52% of them in an Oracle Retail survey saying they’ve already begun to do so. Major retailers like Target and Best Buy have kicked off promotions.
The U.S. Postal Service (USPS) has decided to temporarily suspend a planned reduction in service level standards for First Class package delivery until after the peak holiday season, a week after the Postal Regulatory Commission which oversees it said the plan “lacked demonstrable evidence.”
With the pandemic lingering and most of us unsure of what “normal” looks like anymore, it’s a good time to consider what’s on tap for 2021 holiday shopping. Some themes remain from 2020 while a few new ones have emerged. Our best description of what to expect this time around? …let’s call it Unprecedented 2.0.
Amazon has announced a raft of Black Friday-like deals designed to jumpstart the holiday spend quite a bit ahead of time and draft ahead of the rest of the retail pack, capturing early consumer interest and hopefully easing some of the massive network strain later in the season.
Uncertainty around holiday store shopping makes an omnichannel strategy more critical than ever. Retailers need to figure out where to sell, both geographically and through which channels. Based on these imperatives, here are four strategies critical to launching a successful omnichannel campaign this holiday season.
Consumers today are channel agnostic, demanding a baseline digital experience that will achieve their desired outcomes. Meeting their expectations is no longer sufficient; exceeding them is what wins their loyalty in the post-pandemic era, and drive success this holiday season and beyond, brands must prepare now.