holiday shopping, peak holiday season, holiday shipping, holiday shipping peak, ecommerce orders

How To Survive The Holiday Season: Become Your Customer’s Best Friend

| Jay Henderson

Last holiday season, online retailers focused on streamlining the shopping experience so consumers could more easily find what they were looking for. So how can retailers build on this momentum? By taking the customer relationship one step further and getting inside the customer’s inner circle of trust as one of their “best friend brands.”

Is Your Customer Experience Designed for Humans?

| Jonathan Levitt

Your customers are not machines. You can target, track and acquire them, but you’re still dealing with conscious, emotional organisms. So how do you honor your customer’s humanity? In a world overloaded with choices, content and reviews, in what practical ways can you guide how customers relate to your brand?