How SmartFurniture Wins With Personalization

| Tim Parry

Ecommerce merchants have been trying to crack the personalization code for some time now. And the ones that have cracked it, like SmartFurniture, are offering their customers a more relevant experience, and converting at a higher rate than the competition. In this video, SmartFurniture president and CEO T.J. Gentle shows us their path to a personalized experience.

Gap Inc. Discusses Omnichannel and Global Strategies

| Tim Parry

Building on Old Navy’s recent debut in mainland China and Gap’s growing store base in the world’s second largest apparel market, Gap Inc. highlighted China as its largest growth initiative, where it expects sales to reach $1 billion in three years.