How to Map Your Customers’ Path to Purchase
Mapping out your customer’s path to purchase is important, but why? Here is an inside look into why and how you map your customer’s path to purchase.
Personalization
The Global Customer Experience Wakeup Call
When the customer experience goes wrong what is the impact to your business? See how a bad customer experience at the global level can do for your business.
Personalization Powers the ‘Velvet Rope’ Customer Experience
In today’s ecommerce market, it is imperative that retailers do what it takes to stay competitive. With the flood of flashy display ads, email promotions and sponsored content pelting customers from all directions, it is difficult to stand out. See what you can do to stand out among the crowd.
Mobile and Social as Key Ecommerce Drivers?
Due to the shift in customers’ online shopping behaviors, successful retailers are employing certain tactics to meet – and make the most of – the shift in consumers’ needs. See what the trends are this year.
Report Reveals Retailers Don’t Know Their Customers
While consumers are willing to share their personal information with trusted businesses for experiences that are unique to them, the study found, they expect brands to deliver an outstanding customer experience.
Just How Seamless is the Omnichannel Experience?
Omnichannel retailers are getting a hang of mobile, and are upping the in-store experience. But are omnichannel retailers offering up a seamless retailing experience? The results of Accenture new study may surprise you.
Is Your Customer Service and Fulfillment Working For or Against You?
You may have a great website and great marketing, but never forget that contact center and fulfillment personnel deliver on the sale and your brand promise.
Upselling Done Right Boosts Sales and Satisfaction
Even when upselling succeeds, it can result in buyer’s remorse if the customer later realizes the upsold item was not really wanted — that breeds resent, which erodes loyalty. Following these tips will optimize chances of converting customers, and making sure they feel good about it.
Blue and Black or White and Gold? What Does it Mean for Retailers?
Is the dress blue and black or white and gold? Should consumers adjust their settings, or do retailers need to fine-tune their game?
Bizrate Insights Finds Late Deliveries Could Cost Amazon Prime Almost 10% of Members
Nearly 10% of Amazon Prime members are considering non-renewal because of late deliveries, Bizrate Insights found in a new survey.