GameStop, GameStop PowerUp Rewards, PowerUp Rewards, loyalty programs, ecommerce, mobile apps, mobile commerce, video games, video gaming, retail, omnichannel, omnichannel retail, omnichannel fulfillment, in-store pickup

GameStop Brings Mobile Shopping Cart to Brick and Mortar

| Tim Parry

GameStop plans to use Microsoft Azure cloud platform to continue to enhance the in-store mobile engagement of its customers in interactive, informative and entertaining ways. That includes an industry-first – a mobile shopping cart that can be transferred directly to a store POS.

4 Omnichannel Tips to Improve Customer Experience and Increase Sales

| Sridhar Nagarajan

When it comes to retail selling, gone are the days of “if you build it, they will come.” Customers today spend a significant amount of time researching products they want to buy and are much savvier about where, when and how they make their purchases. Here are several tips that will help improve the customer experience and increase sales.

Amazon, Amazon Logistics, Amazon.com, UPS, FedEx, Walmart, Costco, ecommerce fulfillment

Amazon Falling Back to the Pack in Customer Satisfaction

| MCM Staff

The 2014 Answers Experience Index reveals that Amazon’s customer satisfaction score slipped to 83, tying it with QVC for the highest score among the top 100 ecommerce sites measured. Here’s a look at how far Amazon’s score has fallen in just one year.

Winning Customer Care

5 Questions to Ask Before You Launch a VoC Program

| Nico Lutkins

Successful brands hear what their customers are saying; they are paying close attention to the Voice of the Customer (VoC). But before you embark on a VoC program, ask the following five questions to ensure your ability to measure and communicate its impact.

3 Personalization Pillars That Will Make (or Break) Retailers

| Liat Fuchs

Personalizing the online retail experience is arguably the single most important innovation retailers must embrace to thrive in the new omnichannel world. If you’ve just embarked on your own retail personalization journey, start with these three personalization pillars when formulating a holiday season game plan.

Omnichannel, omnichannel fulfillment, omnichannel retail, omnichannel operations, ecommerce, retail ecommerce, Amazon, Amazon.com

Retailers Must Deliver a Seamless Shopping Experience

| Jim Davidson

Consumers expect a seamless shopping experience across devices and channels. Retailers must meet this expectation or lose customers. While this statement should get your planning team talking, there are subtleties in this simple statement that can be easily overlooked and should be explored in more detail during your planning process.

Amazon, Amazon Logistics, Amazon.com, UPS, FedEx, Walmart, Costco, ecommerce fulfillment

Is Amazon Still the King of Online Customer Satisfaction?

| Tim Parry

Based on the preliminary consumer shopping data from the Answers Experience Index: 2014 U.S. Retail Report, Amazon is once again leading in online customer satisfaction. But its leadership is eroding. Here’s a look at who’s gaining on Amazon, and other key findings on holiday season behavior.