“Say digital – say it again – I dare you!” It’s not enough for businesses to simply embrace digital for customer service. To drive true digital ROI, they must deliver interactions that actually anticipate and understand customer needs. Here are some ways to go beyond just saying “digital” to creating true cross-channel engagement.
Building trust with your millennial shopper is so vital in today’s retail climate. For retail marketers to be successful in reaching them, brands must present their value in an authentic way that meets millennial expectations. Here are ways to not only reach your millennial shopper but gain their trust as well.
With the level of influence associates have on today’s omnichannel shopper, how can retailers offer online customers the same experience and benefits they get from a store associate this holiday season? By giving associates tools to help them engage with them as if they’re in the store. Here are 3 tips to help you extend the high-touch store experience outward.
There are at least 5 fulfillment metrics that ecommerce brands need to track, all connected to your ability to meet customer expectations during peak season as well as the rest of the year. See how measuring performance in these key areas can help forecast your ability to operate at full capacity and improve year-round operations.
The holiday rush of customers is great, but what happens when the holidays are over? Some customers don’t want to hear from you for another 365 days while others, while others need personalized suggestions before they make another purchase. Here are three ways to ensure customer loyalty after the holidays are over.
This holiday season, retailers will feel the full effects of the omnichannel customer journey focus. Customers expect a seamless path to purchase and in order to compete with the likes of Amazon, retailers need to deliver. Here are several ways retailers can compete with Amazon this holiday season and provide the best customer experience.