Personalization

Leveraging Email Personalization to Build Customer Connections

| Daniela Forte

Today’s retailers have to jump through hoops to meet customer expectations and gain their trust and loyalty, and in the age of omnichannel and mobile, email is still one of the most effective ways to do this. Oracle+Bronto along with Smile.io will cover ways merchants can offer a unique customer experience in the upcoming Multichannel Merchant webinar, Use Email to Build and Emotional Connection in 2019, on February 12 at 2 p.m. EST.

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Study Finds Disconnect Between What Retailers Offer and What Consumers Expect

| Daniela Forte

There’s a disconnect between what retailers offer customers and what they want in terms of new technologies in the shopping experience, according to a study by Oracle + Netsuite, The Retail Doctor and Wakefield Research. The global study of 1,200 consumers and 400 retail executives across the U.S., UK and Australia found the disconnect spans retail, social media, personalization and the use of advanced technologies such as chatbots, AI and VR.

2019 Ushers in Next Wave of Catering to Empowered Consumers

| Matt Field

Throughout 2018, retailers focused on providing creative, interactive and friction-free shopping experiences for customers. In 2019, you can expect this evolution to accelerate, with personalization and obsessive customer focus at the heart, and new influencer marketing catering to a more individualized consumer experience.

Authenticity, Digital Integration, Social Commerce Key in 2019

| Fritz Hesse

While there were several closures of traditional mainstays who failed to fully adapt to changing consumer needs and expectations, brick and mortar is finding new life through deeply integrated and personalized shopping experiences. As the New Year approaches, here are a few things we can expect to see from the retail industry.

Unifying Customer Data Across Touchpoints to Drive Loyalty

| Sean Keith

Loyalty, as they say, must be earned. For retailers and other merchants in a crowded and competitive marketplace, earning customer loyalty is a top priority. Here is how retailers can leverage connected customer data to drive greater loyalty that leads to retention, repeat purchases and business growth.

Why Marketers & Merchandisers Should Leave IT’s Basement

| Ed Kennedy

In 2018, IT is still worried about letting colleagues into their commerce platforms for fear it will slow down site performance and that non-technical colleagues will mess up a system they ultimately have to fix. Discover how a little distance and trust, as well as some technology tools, can improve this dynamic.

How Using the Right Customer Data Yields Better Personalization

| Mike Austin

Converting a one-time buyer into a repeat customer is the single most effective way for many businesses to grow, and one of the best ways to do this is by offering a personalized customer experience. Here are various types of data you can use to personalize your marketing efforts.

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