Animal magnetism

| Mark Del Franco

Alex Tabibi, chairman/CEO of Pets United, has a lofty goal: He wants his company to be the Wal-Mart of the Web. Unfortunately for him, Walmart.com is

Abacus Indicator: Electronics Lead B-to-C AOV

| MCM staff

According to the Abacus Indicator from Broomfield, CO-based direct marketing services provider Abacus, the electronics category produced higher average order values (AOVs) last year than any other business-to-consumer catalog/Web category. The average order size of a consumer electronics purchase last year was $179.