This was the easiest shopping experience I have ever had on a mobile device. It took all of about five minutes from the moment I clicked on the email promotion to getting an order confirmation in my inbox. The only downside was attempting to type in my credit card information in the small fields.
Are department stores dead? Is J.C. Penney trying too hard to reinvent the department store experience? This video from CBS News looks at the changes J.C. Penney is making (including its new JCP moniker) under the direction of CEO Ron Johnson. It also looks at how Nordstrom is succeeding by because of its focus on customer experience and customer service.
The retailer saw larger crowds than last year and a huge response to its first ever one-hour guarantee on key electronic items.
Black Friday kicked off five days early for Sears SHOP YOUR WAY Rewards Members who were able to purchase many Sears doorbusters in advance. More than half of Sears business comes from SHOP YOUR WAY Rewards
The best laid plans at times fall short without timely feedback loops using real-time data paired with rapid decision-making. Even top Internet Retailers struggle to map adequate bandwidth, resources and skillsets at critical holiday season. Many ecommerce companies have found an answer, they partner with knowledge processing outsourcing companies (KPOs).
PBteen, a member of the Williams-Sonoma portfolio of brands, will open five pop-up stores in the Durham, Cincinnati, Edina, Houston and Miami areas this month and in November.
Even though several U.S.-based retailers are getting into shipping products internationally, in order to see an increase in revenue, retailers need to stay up-to-speed on the marketing, shipping protocols, and what their customers want.
Despite political and fiscal uncertainties, the National Retail Federation predicts holiday sales this year will rise 4.1%, to $586.1 billion.
In a new 2012 holiday forecast, Deloitte is predicting that retailers will win big this season for both mobile and multichannel sales.
Fender, a guitar institution, is makin the old new again with the indtroduction of it’s New American Vintage Guitar Series. The guitar company took to Twitter today to unveil a new video promoting the series and it’s classic 1958 Telecaster. Sometimes all you need when creating a genius marketing campaign is to show your audience just how effortless using your product may seem – even if we know that’s not true.