Shoppers love try before you buy (TBYB), a growing strategy that lets them order multiple items and send most of it back. It can boost ecommerce sales but also balloon return rates. So how do you take advantage of the TBYB opportunity while escaping the potential pitfalls that can kill your margins? An expert panel explains how.
As online sales grow at double-digit rates, ecommerce returns are growing even faster, typically three to four times greater than for stores, and carry a high level of value. The opportunity is to get online returns from the store back to fulfillment centers quickly in order to maximize their value. Here’s how to make it happen.
Happy Returns has received an $11 million investment from PayPal Holdings Inc., the venture arm of the payment solution company, with both pledging to reduce reverse logistics friction for merchants. The investment will also help Happy Returns toward its goal of 1,000 ecommerce returns bars by the end of the year.
Expanding on the success of its return bars in shopping malls, Happy Returns has created in-store kiosks where retailers can let customers do self-service returns, with a number of major chains kicking the tires as a possible launch partner. See how the solution works to solve the issues related to in-store ecommerce returns.
Try before you buy has become increasingly popular for apparel retailers because shoppers love it, but it can play havoc with returns. Justin Press of Brightpearl shares his insights in this latest edition of the MCM CommerceChat podcast. He will also lead a panel on this topic at Ecommerce Operations Summit, April 9-11 in Columbus, OH.