Shoppers love try before you buy (TBYB), a growing strategy that lets them order multiple items and send most of it back. It can boost ecommerce sales but also balloon return rates. So how do you take advantage of the TBYB opportunity while escaping the potential pitfalls that can kill your margins? An expert panel explains how.
Fulfillment By Amazon (FBA) remains very popular among Amazon sellers, with over 650,000 using it in the U.S., but it’s not the right solution for everyone. So how do you make that decision? Executives from Complemar, Motor City Distributing and Tech Armor discussed the pros and cons at this year’s Ecommerce Operations Summit.
FedEx has partnered with discount retailer Dollar General, offering dropoff and pickup services at 8,000 Dollar General stores by the end of 2020, giving it rural penetration it lacked. Along with its own stores and partnerships that also include Walgreens, Kroger and Albertsons, FedEx now has a network of 62,000 locations.
Five months after investing in two-day ecommerce delivery and returns service ShopRunner, UPS is partnering with the company, offering a year’s free subscription to the 47 million U.S. members of its My Choice program. ShopRunner’s 100+ retail partners include Ann Taylor, Bloomingdale’s, Chico’s and Kate Spade New York.
As online sales grow at double-digit rates, ecommerce returns are growing even faster, typically three to four times greater than for stores, and carry a high level of value. The opportunity is to get online returns from the store back to fulfillment centers quickly in order to maximize their value. Here’s how to make it happen.
Happy Returns has received an $11 million investment from PayPal Holdings Inc., the venture arm of the payment solution company, with both pledging to reduce reverse logistics friction for merchants. The investment will also help Happy Returns toward its goal of 1,000 ecommerce returns bars by the end of the year.
Expanding on the success of its return bars in shopping malls, Happy Returns has created in-store kiosks where retailers can let customers do self-service returns, with a number of major chains kicking the tires as a possible launch partner. See how the solution works to solve the issues related to in-store ecommerce returns.
Given the rapid pace of change, how forward looking are your operations and fulfillment strategies, and are you pursuing the right ones? Ecommerce Operations Summit (April 9-11, Columbus), is an excellent way to evaluate emerging trends. Here are some highlights we found in the conference agenda, and why they’re beneficial.