Google saw a 50%-plus increase in search traffic in December to its “popular products” integrations, where shoppers can view and filter results with a variety of product details in an ecommerce-friendly carousel display, as it works to claw back the enormous flow of checkouts to dominant Amazon. Google is leveraging aggregated shopping feeds based on structured product data from merchants.
Marketers must understand Amazon’s tactics across search engine results pages (SERPs). By monitoring Amazon’s Share of Voice (SOV) trends, you can make informed decisions on allocating marketing budget, reducing ad spend in segments where Amazon’s presence is strong and reallocating it in areas where they’re weak.
Are there any instances where it’s not advisable to spend in search? Sure, if you’re a brand-new product with no organic ranking, and it’s going to cost you $10 per click to get to the first page of the keyword to sell a $4 product, you might be better off moving those dollars elsewhere. But spend wisely and don’t go entirely dark.
If you take a step back and remove your retail or trading or marketing or technology hat for a moment, doesn’t it seem ludicrous we spend so much time trying to control what consumers see in ecommerce search? The idea of giving up control is not one that’s often considered, yet this could in fact be the key to better performance.
Augmented reality (AR) has come a long way since Pokémon GO made it a household term in 2016. Now the blending of computer-generated images with photos and live views is quickly becoming a standard tool in retailers’ customer experience kits.
If you really want to take your private label brands to the next level, embrace empathetic marketing in all that you do. This is especially true when it comes to creating a meaningful digital presence that builds relationships and drive sales. Shelf placement and pricing strategies alone won’t get private label products into shopping carts.
The Retail Industry Leaders Association (RILA), whose members include Walmart, Target, The Home Depot and Best Buy, wrote a 10-page letter to the Federal Trade Commission dated June 30 urging the FTC to look into competitive conduct by big tech companies such as Amazon, Google and Facebook.
Pinterest is expanding its reach in ecommerce with Complete the Look, a new feature that leverages rich scene context to recommend visually compatible results to shoppers in both fashion and home decor. Here is how the social media platform is making it easier for shoppers to get the look they want.
Brands work all summer and fall to prepare for the holiday season, but their work isn’t done when Christmas is over. There is a second major wave of holiday shopping to prepare for: Cyber Week II, which starts on Christmas Day and the week after. Here are three online strategies to achieve success during Cyber Week II.
Snap Inc. announced it is testing a new way to search for products on Amazon from the Snapchat camera on its app. Here is how customers can use it and connect to the marketplace giant.