Customer data hygiene might conjure up unpleasant images of sitting in a dental chair. In fact, it’s a critical aspect of marketing performance. Achieving a strong ROI begins with data hygiene and intelligent data segmentation. Here are some best practices for small, scrappy businesses in order to take their marketing campaigns to the next level.
For email marketers, finding opportunities to collect background on your customer can deliver a more personalized email experience. While this information exists for every retailer — whether they sell apparel, footwear, jewelry, or insects — marketers often overlook customer background data widely available to them. Stop ignoring the information in front of you and start segmenting your email subscribers by focusing on some behavior-based alternatives.
The lack of audience segmentation usually centers on time and resources. For example, with only two people in the email department, it isn’t realistic to consistently send seven varieties of messages each time. This doesn’t mean a company can’t segment its emails. You just need to start in a manageable way and grow from there.
As the most efficient way to acquire and retain customers, email remains the leader. According to the Direct Marketing Association, email has an ROI of 3,800%, and Radicati reports email will be used by 3 billion people by 2020. Here are five emails you should know about as it continues to be the channel of choice for customers.
When starting out, new entrepreneurs have a lot of goals with the main ones being gaining recognition for their venture and rapid growth. Overnight success, however, is not the standard; you have to do it the old-fashioned way. Here are six tips that will ensure success in your retail business.
The bedrock of any marketing campaign is first-party data; the information you have collected from and about your customers is invaluable in terms of understanding key metrics about the people who have purchased from, and/or are loyal to, your brand. Here is a quick glossary of the key categories of information you can get from third-party sources.
Chatbots have grown in popularity over the past couple years, but does this technology have lasting utility in customer support? Here is how the chatbot fad is hurting customer satisfaction.