Building Brand Loyalty on the Search Engine Results Page

| Michael Kahn

Building loyalty and credibility on the SERP starts with dominating results and taking advantage of all options for increased visibility. True, a combination of text ads and organic listings is still an extremely effective method for building brand trust and more frequent purchases. In fact, according to Performics

Consumers Making Most of Mobile Search

| Tim Parry

Mobile search is on the rise, and this is a missed opportunity for merchants. According to a study released March 21 by performance marketing agency Performics, more than three-quarters of smartphone owners who use the mobile web more than once a day …

BedBathStore.com Gets Boost From Renewed SEM Efforts

| Tim Parry

Although some reports say just 10% of consumers searching for a product or service through Google click on the sponsored ad, the art of search engine marketing cannot be ignored. This especially holds true if you are a small merchant trying to gain …