Holiday shopping continues to increase year-over-year. In fact, the National Retail Federation reported that holiday sales are expected to increase 4% this holiday season to $682 billion. See where shoppers are finding the information they need to start their holiday shopping and what their preferences are.
West Elm, a furnishings retail brand, has introduced the West Elm Pinterest Style Finder, a new online tool utilizing artificial intelligence to help customers transition style inspiration into products they can buy at West Elm stores and online. See how artificial intelligence will work for the brand’s social media strategy.
2016 saw some huge developments in the world of ecommerce. From leaps in social media and mcommerce to pushing the boundaries of omnichannel strategies, ecommerce made some significant moves forward. So what is in store for 2017? Here are a list of predictions and trends to look forward to this year.