subscription Archives - Page 3 of 3 - Multichannel Merchant

Rent the Runway Takes a Customer-Centric Approach Online and in Stores

August 22, 2019 | Daniela Forte

As customer behaviors continue to change, retailers everywhere are changing with them. Subscription apparel rental company Rent the Runway is taking a customer-centric approach to meet rising expectations and elevate the experience.

Subscription Seller Loot Crate Files Chapter 11 Bankruptcy

August 15, 2019 | Mike O'Brien

So-called “geek gear” subscription box seller Loot Crate, an early leader in the now red-hot category, has filed for Chapter 11 bankruptcy protection as cash runs low, according to various media reports. The company has a white knight buyer in the wings, a major collectible manufacturer and distributor that took on its debt.

Bloomingdales Launches New Fashion Rental Subscription Service

August 14, 2019 | Daniela Forte

Just in time for fall, Bloomingdales is launching its own fashion rental subscription service. Expected to launch in September, My List will offer customers a monthly fashion subscription for $149.

Ecommerce Operations Summit Call for Speakers Closing Soon

August 8, 2019 | Mike O'Brien

It’s coming down to the wire for our Ecommerce Operations Summit 2020 call for speakers, which closes next Friday, Aug. 16. Our 9th annual event will be held April 14-16, 2020 at the Marriott Orlando World Center in Orlando, FL – a nice change of venue, don’t you think? Get your submission in now and elevate the conversation!

6 Reasons to Outsource Subscription Box Fulfillment

July 25, 2019 | Nicole Lee

While the prospect of increased sales volume is welcome, a barrage of incoming orders can overwhelm up-and-coming subscription box companies, or even established retail or ecommerce companies new to the game. How do you know when you need outside fulfillment help? Here are 6 signs that it’s time to engage a 3PL partner.

Birchbox Focuses on Customer Self-Care in New Marketing Campaign

June 13, 2019 | Daniela Forte

Birchbox is stressing self-care in a new marketing campaign called “You,” reaching customers across digital, social, television and event marketing. Here is how the subscription company is aiming to stand out in the beauty industry.

Thinking Outside the (Subscription) Box

June 4, 2019 | Justin Cramer

In a saturated industry, subscription box companies need a differentiator to succeed. From Blue Apron’s first-ever experiential retail popup shop to Birchbox’s partnership with Walgreens, they’re looking for ways to grow their business and meet consumer demands. Shipping excellence is one way to set yourself apart from the pack.

Amazon Makes 10 Million Items Available for Prime One-Day Delivery

June 3, 2019 | Mike O'Brien

Amazon just turned up the heat in the three-way battle for dominance atop ecommerce sellers, announcing more than 10 million items eligible for its new one-day delivery standard via Prime. This compares with 220,000 items available for free next-day delivery from Walmart, announced in mid-May, and 35,000 from Target ReStock.

illy Launches New Subscription Program

July 12, 2018 | Daniela Forte

Coffee brand illy has launched a new subscription program offering customers an 18-month coffee supply and a discounted or even free espresso machine at sign up. Here is how the new program reduces any frictions and frustrations for subscribers.

How Your Fulfillment Operation Can Win at Subscription Commerce

November 28, 2017 | Kirk Anderson

With some pre-planning and the right software, subscription commerce can be a profitable venture, filling the needs of the approximately 5.7 million U.S. subscription box subscribers. Succeeding at subscription commerce requires a keen focus on inventory management, labor management and technology support.

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