There’s no doubt that subscribers want to feel special. Subscription commerce companies can satisfy their desire by personalizing offerings in a few different ways. But these all add to the complexity of order fulfillment operations. Here are a few factors to consider when looking to personalize your subscription commerce offerings.
Subscription box ecommerce has grown more than 100% a year for the past five years, according to McKinsey & Company. If you have a subscription box offering, you need to evaluate your business and make sure you’re prepared for growth. Three key areas to consider: Personalization, transportation management and technology.
So-called “geek gear” subscription box seller Loot Crate, an early leader in the now red-hot category, has filed for Chapter 11 bankruptcy protection as cash runs low, according to various media reports. The company has a white knight buyer in the wings, a major collectible manufacturer and distributor that took on its debt.