subscription Archives - Page 3 of 4 - Multichannel Merchant

Subscription Services Will Make Up 75% of DTC Brands by 2023

October 30, 2019 | Daniela Forte

By 2023, 75% of organizations selling DTC will offer subscription services, with global subscription commerce accounting for 18% of the market. Here is a look at how the subscription services economy is changing the face of retail.

The Operational Impacts of Personalizing Subscription Ecommerce

October 8, 2019 | Nicole Lee

There’s no doubt that subscribers want to feel special. Subscription commerce companies can satisfy their desire by personalizing offerings in a few different ways. But these all add to the complexity of order fulfillment operations. Here are a few factors to consider when looking to personalize your subscription commerce offerings.

The Sneaker Wars are Coming to the Subscription Economy

September 20, 2019 | Tien Tzuo

Nike recently launched its Nike Adventure Club, a sneaker subscription service for kids aged two through 10. The company says it’s using the service to test out the subscription market before expanding it to runners and other athletes who need to replace their shoes frequently.

Bump Boxes Leverages AI for Its Marketing Campaigns

September 17, 2019 | Daniela Forte

Bump Boxes, an ecommerce subscription box brand for pregnant women, has seen huge success with its AI-enhanced marketing campaigns, launching Facebook and Instagram campaigns in minutes, decreasing ad spend by 50% and increasing purchases by 25% in two weeks.

Handling Subscription Box Business Growth

September 16, 2019 | Nicole Lee

Subscription box ecommerce has grown more than 100% a year for the past five years, according to McKinsey & Company. If you have a subscription box offering, you need to evaluate your business and make sure you’re prepared for growth. Three key areas to consider: Personalization, transportation management and technology.

GNC Leverages Subscription Program to Build Better Customer Relationships

September 5, 2019 | Daniela Forte

GNC is using its Auto-Deliver subscription service to reach customers through various channels. Here is how the subscription service is helping GNC create brand affinity.

Le Tote Buying Lord & Taylor from Hudson’s Bay for $100M

August 28, 2019 | Daniela Forte and Mike O'Brien

In a surprising move, Hudson’s Bay Company is selling the storied Lord & Taylor chain, which dates to 1826 in New York, to fashion rental subscription startup Le Tote for a relatively cheap $75 million upfront, and another $25 million via a promissory note in two years.

Banana Republic Launches New Rental Subscription Service

August 26, 2019 | Daniela Forte

Banana Republic has launched “Style Passport,” an online subscription service that provides unlimited access to its women’s apparel collection for a flat fee of $85 a month. Here is a look at what the service includes for customers.

Rent the Runway Takes a Customer-Centric Approach Online and in Stores

August 22, 2019 | Daniela Forte

As customer behaviors continue to change, retailers everywhere are changing with them. Subscription apparel rental company Rent the Runway is taking a customer-centric approach to meet rising expectations and elevate the experience.

Subscription Seller Loot Crate Files Chapter 11 Bankruptcy

August 15, 2019 | Mike O'Brien

So-called “geek gear” subscription box seller Loot Crate, an early leader in the now red-hot category, has filed for Chapter 11 bankruptcy protection as cash runs low, according to various media reports. The company has a white knight buyer in the wings, a major collectible manufacturer and distributor that took on its debt.

1 2 3 4