While subscription commerce is up, many subscription box companies are challenged to maintain their subscriber base. The median churn rate for subscription boxes is 10.54%. What can your company do to retain subscribers? Here are 5 effective strategies and the fulfillment best practices necessary to support them.
Many subscription box customers are interested in purchasing additional items, so adding an ecommerce channel can enable merchants to enhance the experience while generating a new revenue stream. This requires some operational adjustments. Here are 7 ways to help ensure success with your subscription ecommerce fulfillment.
By 2023, 75% of organizations selling DTC will offer subscription services, with global subscription commerce accounting for 18% of the market. Here is a look at how the subscription services economy is changing the face of retail.
There’s no doubt that subscribers want to feel special. Subscription commerce companies can satisfy their desire by personalizing offerings in a few different ways. But these all add to the complexity of order fulfillment operations. Here are a few factors to consider when looking to personalize your subscription commerce offerings.
Nike recently launched its Nike Adventure Club, a sneaker subscription service for kids aged two through 10. The company says it’s using the service to test out the subscription market before expanding it to runners and other athletes who need to replace their shoes frequently.
Bump Boxes, an ecommerce subscription box brand for pregnant women, has seen huge success with its AI-enhanced marketing campaigns, launching Facebook and Instagram campaigns in minutes, decreasing ad spend by 50% and increasing purchases by 25% in two weeks.
Subscription box ecommerce has grown more than 100% a year for the past five years, according to McKinsey & Company. If you have a subscription box offering, you need to evaluate your business and make sure you’re prepared for growth. Three key areas to consider: Personalization, transportation management and technology.
GNC is using its Auto-Deliver subscription service to reach customers through various channels. Here is how the subscription service is helping GNC create brand affinity.
In a surprising move, Hudson’s Bay Company is selling the storied Lord & Taylor chain, which dates to 1826 in New York, to fashion rental subscription startup Le Tote for a relatively cheap $75 million upfront, and another $25 million via a promissory note in two years.
Banana Republic has launched “Style Passport,” an online subscription service that provides unlimited access to its women’s apparel collection for a flat fee of $85 a month. Here is a look at what the service includes for customers.