The Shopping Habits of the B2B Buyer
When it comes to the buying preferences of B2B shoppers, suppliers need to start creating an online shopping experience similar to those in the B2C world. Translation: B2B websites need to be easy to use.
Technology
Amazon Launches Gift Card Program with Facebook
Amazon has teamed up with Facebook and launched a new program that allows users of both services to band together to surprise friends on their birthday with an Amazon gift card.
Destination Determines Favorite Shippers in B2B World
When it comes down to which parcel shipping carrier is a favorite in the B2B world, the answer might as well be, “domestic shipper or international shipper?” according to findings from Multichannel Merchant’s MCM Outlook 2013.
Study Finds Half of B2B Buyers Have Used Amazon Supply
Acquity Group has found that business-to-business buyers are willing to stray from their current supplier and make purchases from Amazon Supply not just based on price, but also based on convenience and overall online experience.
Small Merchants Strike Out with Mobile Optimization
While mobile traffic is becoming a major player when it comes to ecommerce, nearly half of the small retailers out there are unaware of exactly how much traffic is coming from smartphones or tablets.
RetailMeNot Files for $230 Million IPO
RetailMeNot announced Monday that it has filed a registration statement with the Securities and Exchange Commission for a proposed initial public offering of its Series 1 common stock.
Performance Testing Key to Cyber Weekend Success
Want to get your site ready for the Holiday season? Test, test and test.
Retailers Looking to Spend Big on Tech
Retail executives are expected to spend capital in 2013 to expand growth in some key areas including technology over the next year. Furthermore, social media, mobile along with online promotions and coupons are the technology-related trends having a significant impact on the retail industry in 2013, according to the 2013 Retail Outlook Survey by KPMG LLP.
Live Chat and Order Updates a Major Focus for Retailers
When it comes to revamping their ecommerce sites in 2013, retailers are focusing on keeping the consumer in the loop from the moment an order is placed right until the packaged is delivered to the doorstep.
Cyber Weekend Customers Come Ready to Buy
Even if you don’t sell products geared toward the Black Friday-Cyber Monday crowd, you need to have your ecommerce site in top shape ahead of the holiday rush. Shoppers who come to Party Supplies Delivered come ready to buy, and that leads to its highest conversion rates of the year.