At-home try-on merchants such as Warby Parker mitigate many of the uncertainties and anxieties around purchasing online, but pose significant logistic and fulfillment challenges for retailers. Before offering try-before-you-buy, it’s important to understand the logistic and fulfillment implications associated with these types of policies. Here are three key tips you need to master in order to be a successful free, at-home try-on policy.
In the weeks after the holidays, many retailers simply resign themselves to sluggish traffic and anemic sales totals. The good news is that it doesn’t have to be that way. Although you may not be able to replicate the fever pitch of the holiday shopping season, with the right strategy in customization, fulfillment, customer service, and discounts, you can stimulate retail activity and avoid the post-holiday blues.
The more time and energy you invest in planning your holiday shipping and fulfillment strategy, the more effective your brand will be in delivering the type of customer experience that will keep shoppers coming back in 2014. While it’s too late to effectively change your retail agenda through the end of the year, here is a list things you can focus on from now through Christmas.
Fulfilling orders is no longer about putting SKUs in a box and shipping products off to the consumer. Merchants are finding that order fulfillment is now a multifaceted operation which includes moving product, creating brand engagement, offering high quality customer service, and creating a lifetime customer. Here are 15 tactics you can use right now on how to delight customers from the warehouse floor up to the box is opened by the consumer.