Toys R Us Archives - Multichannel Merchant

Target Partners with Toys R Us to Power Its Ecommerce Site

October 8, 2019 | Daniela Forte

Target announced it is joining forces with Tru Kids, the parent company of the Toys R Us brand, to help Toys R Us power its ecommerce site. Here is what customers can expect from the new ecommerce site.

Toys R Us Expected to Make a Comeback for the Holidays

June 25, 2019 | Daniela Forte

Children everywhere can rejoice, as Toys R Us plans to make a comeback with stores in time for the holiday season. A year after shuttering operations in the U.S., Toys R Us will return with half a dozen stores and an ecommerce site. Here is a look at the plans the the recently-defunct-and-now-back toy company has for the holidays.

Can Toys R Us Make Another Comeback?

February 12, 2019 | Daniela Forte

Several former Toys R Us executives are planning to launch a new company called Tru Kids as comeback for the toy retailer that filed for bankruptcy in late 2017. Some of its lenders had taken control of its brand names and other intellectual property and Tru Kids now manages those brands.

Amazon, As Expected, Launches Its First Holiday Toy Catalog

November 15, 2018 | Daniela Forte

It’s not the same without the holiday Toys R Us catalog, but kids everywhere can rest easy because Amazon Claus is coming to town, and to the rescue. Here is what the catalog is expected to look like this holiday season.

Toys R Us’ Geoffrey is Back, This Time in Kroger Stores

November 5, 2018 | Daniela Forte

The well-known mascot for Toys R Us will be making an appearance this holiday season. Geoffrey’s Toy Box will feature a collection of brands at pop-up shops in nearly 600 Kroger grocery stores. Here are the brands that will be featured in Geoffrey’s Toy Box.

Retail Icon Sears Files for Chapter 11 Bankruptcy Protection

October 15, 2018 | Daniela Forte and Mike O'Brien

At long last and after several failed efforts, Sears Holdings is filing for Chapter 11 bankruptcy protection and embattled CEO Eddie Lampert, who tried unsuccessfully to prop up Sears with his own money, will step down but stay on as chairman. Here is a look at what remains and the steps Sears took to try to avert its bankruptcy fate.

Amazon May Launch a Holiday Toy Catalog

July 5, 2018 | Daniela Forte

With the demise of Toys R Us, Amazon is looking to fill the gap by launching a toy catalog this holiday season, mailing it to millions of U.S. households and distributing it at Whole Foods Markets. See how else Amazon is embracing more traditional retail approaches.

Toys R Us to Close All U.S. Stores

March 15, 2018 | Daniela Forte

Toys R Us announced it is closing or selling all of its more than 800 stores across the U.S. CNBC reported that the company is working out a plan to save at least 200 stores from going dark if it can find a buyer. Here is what caused the demise of yet another big-box retailer.

Toys ‘R’ Us to Close Nearly 180 Stores Across the U.S.

January 24, 2018 | Daniela Forte

Toys ‘R’ Us announced it is closing nearly 180 stores across the U.S., accounting for one-fifth of its retail footprint, in the wake of filing for bankruptcy protection in late 2017. See what CEO and chairman Dave Brandon had to say about the future of the company.