Although voice tech isn’t new, using it for ecommerce is a relatively recent development. The hands-free approach is novel, but consumers remain skeptical. When voice tech was first introduced, there were obvious capacity limits. Now, there have been significant improvements to enable voice commerce thanks to machine learning and AI.
Twenty-nine percent of holiday shoppers in the U.S. aged 18-34 plan to spend the most in physical stores this season, a number that rises to 39% for all age groups, according to a new study from Capgemini. The survey showed 37% of younger consumers overall would spend on retailers giving them access to multiple brands.
Voice shopping may be in its infancy as a channel, but consumers are increasingly relying on AI-powered devices such as Amazon Alexa, Google Assistant (and Google Home) and Microsoft’s Cortana. Join Multichannel Merchant and ChannelAdvisor for a webinar that will look at the latest trends and the future of voice shopping.