Overseas Success Stories
Among the U.S. catalogs mailing overseas, consumer books command most of the media attention. Yet it’s the business-to-business mailers that have made
Warehouse
Pardners in cataloging
Five years after launching a catalog to support its programs, the Texas Parks & Wildlife Department (TPWD) handed over operation of its Texas Parks &
A fulfilling opportunity
As the Internet becomes an increasingly viable sales channel, catalogers such as Fingerhut, Hanover Direct, and Stark Bros. have begun providing back-end
Parceling Parcels Strike?
The United Parcel Service-Teamsters strike in August 1997 seems to have convinced many catalogers that they shouldn’t put all their eggs in one parcel
PC Zone gets down to business
Computer cataloger Multiple Zones International is tapping into the small office/home office (SOHO) market by mailing its first business-to-business catalog.
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FINGERHUT TO BUY ARIZONA MAIL ORDER, LAUNCHES YOUTH CATALOG Fingerhut, whose $1.5 billion catalog business sells predominately electronics, housewares,
Patagonia, Fall 1997
The Patagonia catalog has always been about powerful imagery, and making that imagery grab the reader, tell a story, and sell a product. And throughout
Overseas USPS service under fire again
Global Package Link (GPL), the U.S. Postal Service’s low-cost, high-volume international parcel delivery service, has become the subject of a new Senate
Paper prices to rise
Prices for coated groundwood, freesheet, and supercalendered (SC) paper grades are expected to rise on July 1 and possibly again on Oct. 1. Paper mills