Whether they’re shopping from a smartphone, PC, an in-store kiosk or a catalog, today’s consumers expect a seamless experience across channels and devices. The delivery of that optimal omnichannel customer experience requires a robust order management system (OMS). Here are four questions to think about when deciding whether outsourcing your order management system makes sense for your business.
Online retail is expected to grow 8-12% this year (3x higher than the wider industry growth) with sales predicted to be between $427 and $443 billion, according to the National Retail Federation. This means that online retailers need to be on their A game now more than ever, especially focusing on seamless branding, efficient automation and stellar customer service. Here are four strategies to keep in mind when examining the marketing and shipping aspects of your business.