ebags

eBags On the Importance of Consistent Brand Communication

| Mike O'Brien

Catherine Harrison, director of operations for eBags, talks about her company’s approach to keeping its customers in the loop and satisfied. eBags is a finalist in the category of brand communication for the third annual Excellence in Customer Experience Awards, to be presented at a March 29 luncheon ceremony at Operations Summit 2017 in Pittsburgh.

Dealing with Digital Disruption in Ecommerce Operations

| Mike O'Brien

Jim Tompkins, founder and CEO of Tompkins International, talks about the need to go beyond continuous improvement to total reinvention in order to address continual digital disruption. This will be the theme of Jim’s breakfast keynote address at Operations Summit 2017 on Tuesday, March 28 in Pittsburgh. Come gain insights from his experience working with major corporations on their supply chain strategy and execution.

Lands’ End on Being a Customer Experience Leader

| Mike O'Brien

What does it take to be a customer experience leader? Kelly Ritchi, SVP of Employee and Customer Services for Lands’ End, talks about the iconic brand’s philosophy and approach to customer service, what sets it apart and the business benefits it sees as a result. The company is a finalist in the leadership category for the Excellence in Customer Experience awards from Multichannel Merchant; winners will be announced during a luncheon on March 29 at Operations Summit 2017 in Pittsburgh.

Sunglass Hut Talks Excellence in Shipping and Delivery

| Mike O'Brien

What are the key components of creating an excellent shipping and delivery experience for your customers? Chris Kobus, vice president of ecommerce and marketing for Sunglass Hut, discusses with Multichannel Merchant how his brand is able to achieve this on a consistent basis. Sunglass Hut is a finalist for the 2017 Excellence in Customer Experience Awards; finalists and winners will be recognized at Operations Summit 2017, March 27-29 in Pittsburgh.

Gap Birchbox

Birchbox on Achieving Excellence in Packaging

| Mike O'Brien

Pooja Agarwal, Vice President of Operations for Birchbox, talks to Multichannel Merchant Senior Content Manager Mike O’Brien about the company’s approach to packaging and how it achieves consistent excellence in this key area of the customer experience. The company is again a finalist in the category for the Excellence in Customer Experience Awards, with winners announced March 29 at Operations Summit 2017 in Pittsburgh.

L.L. Bean, ecommerce, catalog, ecommerce catalog, Leon A. Gorman, ecommerce pioneer

L.L Bean on Creating Excellence in Brand Communication

| Mike O'Brien

What does it take to create excellence in brand communication? L.L. Bean, an iconic brand, has been doing it right for decades. Brad Mason, the company’s SVP of brand communication, discusses the company’s approach with Multichannel Merchant. The company is a finalist in the category for this year’s Excellence in Customer Experience awards, with the winners announced March 29 at Operations Summit 2017 in Pittsburgh.

The State of Retail in 2017

| Mike O'Brien

What is the outlook for retail in 2017? What macro factors will affect it? How about the continued migration to omnichannel and store closures? Multichannel Merchant Senior Content Manager spoke with Jack Kleinhenz, chief economist of the National Retail Federation at the Big Show in New York to discuss these topics and take a glimpse into the “crystal ball.”

3 Ways to Drive Brand Value for Your Millennial Shopper

| Daniela Forte

Driving brand value for your millennial shopper is important today as this is the biggest generation in history. Millennials want brands to be both unique and meaningful and that is what you need to be in order to grab their attention. This video by Futurecast and Barkley shows three ways you can drive brand value to the millennial shopper.

How Digital Disruptions are Affecting Supply Chains

| MCM Staff

How are digital disruptions affecting supply chains? This question is addressed in a new video from Jim Tompkins, keynote speaker at Operations Summit 2017. See what Tompkins has to say about why businesses must become digitally capable in order to achieve profitability.