What is the outlook for retail in 2017? What macro factors will affect it? How about the continued migration to omnichannel and store closures? Multichannel Merchant Senior Content Manager spoke with Jack Kleinhenz, chief economist of the National Retail Federation at the Big Show in New York to discuss these topics and take a glimpse into the “crystal ball.”
Driving brand value for your millennial shopper is important today as this is the biggest generation in history. Millennials want brands to be both unique and meaningful and that is what you need to be in order to grab their attention. This video by Futurecast and Barkley shows three ways you can drive brand value to the millennial shopper.
To keep your millennial shopper happy, you need to engage them at every touch point through out the customer journey. Like all shoppers, millennials want to not only shop your brand, they want to experience it. This video by CNBC tells us a little bit about what millennials are expecting today from the brands they shop and the future of retail.
How are digital disruptions affecting supply chains? This question is addressed in a new video from Jim Tompkins, keynote speaker at Operations Summit 2017. See what Tompkins has to say about why businesses must become digitally capable in order to achieve profitability.
How do you deliver a seamless omnichannel experience and avoid margin erosion? In this new video from Multichannel Merchant, Radial executive John Byrde provides insights and tips that can help you achieve both.
In this new video, Bala Ganesh, vice president of marketing, and Louis DeJianne, director of retail for UPS, discuss this important customer segment and how to meet their demanding requirements.
Launched in March 2013, Wildfang is an online and offline retailer serving up over 50 brands, including its own private label line, of women’s apparel for tomboys. At the NEMOA directXchange conference on September 14, Wildfang co-founder and CEO Emma Mcilroy will discuss how Wildfang is building a movement of badass women through a balanced use of emotional connection and consumer insights.
Since its 2012 inception, True & Co. has been revolutionizing the women’s lingerie industry online. So why did True & Co. decide to expand its reach offline and produce a catalog? True & Co. Head of Marketing Anda Pho discusses the reasons in this video interview.
Multi-device shopping may be a newer concept in the U.S., but what about other countries, where mobile commerce is a lot more firmly established? In this video, James Smith, EVP Americas at Criteo, discusses how smartphone penetration has helped multi-device shopping grow in certain cross-border destinations.
Omnichannel is a big initiative for retailers, and creating a single view of its customer has helped Lenscrafters get a grasp of it, says Samantha Sakemiller Senior Director of Omnichannel, in this video taken in February 2016 at eTail West.