Omnichannel, omnichannel fulfillment, omnichannel strategy, retailers, retail, online retail, Operations and Fulfillment, ship to store, ship from store, in-store pickup, OMS Systems, Order Management Systems, order management, order management partner

Creating a Winning Omnichannel Experience

| MCM Staff

How do you deliver a seamless omnichannel experience and avoid margin erosion? In this new video from Multichannel Merchant, Radial executive John Byrde provides insights and tips that can help you achieve both.

power shopper

Who Is the Power Shopper?

| Tim Parry

In this new video, Bala Ganesh, vice president of marketing, and Louis DeJianne, director of retail for UPS, discuss this important customer segment and how to meet their demanding requirements.

Creating an Emotional Connection With Your Customer

| Tim Parry

Launched in March 2013, Wildfang is an online and offline retailer serving up over 50 brands, including its own private label line, of women’s apparel for tomboys. At the NEMOA directXchange conference on September 14, Wildfang co-founder and CEO Emma Mcilroy will discuss how Wildfang is building a movement of badass women through a balanced use of emotional connection and consumer insights.

Why Lingerie Startup True & Co. Ventured Into Catalogs

| Tim Parry

Since its 2012 inception, True & Co. has been revolutionizing the women’s lingerie industry online. So why did True & Co. decide to expand its reach offline and produce a catalog? True & Co. Head of Marketing Anda Pho discusses the reasons in this video interview.

Multi-Device Shopping is Huge in These Countries and Regions

| Tim Parry

Multi-device shopping may be a newer concept in the U.S., but what about other countries, where mobile commerce is a lot more firmly established? In this video, James Smith, EVP Americas at Criteo, discusses how smartphone penetration has helped multi-device shopping grow in certain cross-border destinations.

Why LensCrafters Creates a Single View of its Customer

| Tim Parry

Omnichannel is a big initiative for retailers, and creating a single view of its customer has helped Lenscrafters get a grasp of it, says Samantha Sakemiller Senior Director of Omnichannel, in this video taken in February 2016 at eTail West.

power shopper

Retailers Need to See Omnichannel as a Singular Effort

| Tim Parry

If retailers are looking at omnichannel as a singular effort, then they are in a good place, says DynamicAction SVP Global Marketing Sarah Engel in this video taken during a break at eTail West in February. If they are looking at channels separately, that’s where they’re missing the boat.

Tmall vs. JD.com: What’s the Difference?

| Tim Parry

Tmall or JD.com? That is the question, Whether it is nobler to sell cross-border to consumers in China via one ecommerce marketplace or the other all depends on your business goals. In this video interview conducted last month at eTail West, Merkle CMO and EVP of global development George Gallate explains the difference between China’s two largest marketplaces, and how it affects the control you want as a merchant.

Gap Birchbox

Birchbox Talks Excellence in Product Packaging

| Mike O'Brien

Birchbox’ Pooja Agarwal talks with Multichannel Merchant about how the company excels at packaging and why it matters, driving loyalty and wowing customers. Birchbox is a finalist for MCM’s 2016 Excellence in Customer Experience awards, sponsored by Innotrac + eBay Enterprise’s SmartHub division. Come see the winners at Operations Summit 2016, April 12-14 at the Duke Energy Center in Cincinnati.

omnichannel fulfillment

Do International Payment Offerings Make You a Global Merchant?

| Tim Parry

Less than half (41.9%) of merchants who took the MCM Outlook 2016 survey said their ecommerce sites are set up for global business. And 37.8% of those who say their ecommerce sites are set up from global business say it’s because they have international payment offerings. In this video, Zooz’s Chester Ritchie talks about why merchants need to choose a payment platform that allows comfort for the cross-border shopper.