Traditionally, Canada, Australia and the U.K. have been the main cross-border destination for U.S.-based retailers. Soon after, Asia and the BRIC countries (Brazil, Russia, India, China) became the cross-border hot spots.
For shoe and apparel brand Chinese Laundry, it is about having a singular voice across all touchpoints when reaching out to customers as a brand and manufacturer. See what Scott Cohn of vice president of ecommerce for Chinese Laundry had to say in this video.
Merchants are expanding cross-border into new ecommerce markets. But how do they know what country they should target? In this video taken June 2 at IRCE 2015, The GRIN Labs founder Carl Miller discusses some of the some of the prime criteria for expanding into new cross-border markets.
The Windsor Circle team is very visible at industry trade shows because its team wears green pants. Loud green pants. Here’s how that strategy had paid off in a big way for the customer retention service provider, and why you need to be different to stand out in a crowded room.
Moosejaw Mountaineering CEO Eoin Comerford talks about how Pinterest is the social media platform of choice in terms of better reach to customers. See what else he has to say about about Pinterest and other social media platforms.
Clearance sales are great… when the prices on the landing page reflect the pricing on the product page. Here’s a look at what was happening Monday at popular licensed sports apparel and accessories site Lids.com, which is holding a 30% off clearance sale.