Merchants are expanding cross-border into new ecommerce markets. But how do they know what country they should target?
In this video taken June 2 at IRCE 2015, The GRIN Labs founder Carl Miller discusses some of the some of the prime criteria for expanding into new cross-border markets.
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“Just because everyone is talking about China doesn’t mean that’s the best fit for you and your business,” Miller says.
When you look at successful retailers, Miller says there are 2 ingredients: They need to have a culture of open innovation (collaboration with their partners). And they need to design a process around localization.