There are several ways to drive brand value for your millennial shopper. This video by Futurecast and Barkley highlights three key ingredients that will make your brand stand out among your millennial shoppers.
Uniqueness: As a brand, being unique will drive your pricing authority and it allows brands to be more innovating.
Innovation: The millennial consumer loves brands that are constantly innovating and being in Beta testing mode.
Meaningfulness: Millennial consumers want to co-create alongside the brand, they want to make the world a better place, when you allow that to happen, they will reward the brand by give permission to create new products and services they wan to consume.