Can Shutl Have Same-day Delivery Success in the U.S.?

Same-day delivery service Shutl has had success in the U.K., large in part to subsidies by participating direct-to-customer merchants. But will merchants offset the cost so U.S. consumers can have their merchandise shipped same-day for free?

In this video taken at IRCE 2013, Steven Chein, vice president and general manager for Shutl in North America, discusses the Shutl business model, how it differs from same-day delivery services being piloted by Walmart, Amazon and eBay in the U.S., and and what it will take to make it a popular offer with consumers and merchants.