Creating a Winning Omnichannel Experience

How do you meet increasingly high customer expectations for a seamless omnichannel experience, yet still keep an eye on the bottom line? That is the difficult issue facing many retailers these days.

In this latest video from Multichannel Merchant, John Byrde, General Manager, Omnichannel Technologies at Radial, talks about some of the key building blocks you need.

Byrde discusses how an omnichannel strategy that balances the technology stack with businesses processes and organizational structure and culture can help you provide a seamless experience no matter what channel your customer is coming in from.

He also describes how an Order Management System (OMS) is the central point in the stack that can ensure the proper sourcing of inventory (store, distribution center, fulfillment center, etc.) to drive the most efficient order fulfillment while also preserving margin and reducing markdowns. Lastly Byrde talks about best practices in ship from store and buy online pickup in store (BOPIS), as well as the importance of real-time inventory visibility and a flexible architecture that can adapt to future changes.

You can view the entire video here.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.