Cross-Border Ecommerce Has Become a Much Broader Conversation

Traditionally, Canada, Australia and the U.K. have been the main cross-border destination for U.S.-based retailers. Soon after, Asia and the BRIC countries (Brazil, Russia, India, China) became the cross-border hot spots.

But now, when he talks with retailers, Craig Reed, Senior Vice President of Global Ecommerce at Pitney Bowes, says global ecommerce has become a much broader conversation.

“We’re talking 40, 50, 80 countries,” said Reed during this interview with Multichannel Merchant Senior Editor Mike O’Brien at IRCE 2015. “That’s been the big shift, [ecommerce] demand is much greater across a lot more markets.”

Reed added that there’s all kind of innovation going on in India around infrastructure, where you have people delivering parcels on bicycles with backpacks, getting around some of the difficulties with delivery networks.

“I was just in India, actually, and there are new businesses popping up that are specializing in getting packages to consumers across the country, and are doing phenomenally well,” Reed said. “It reminds me a lot of ecommerce in the U.S. in the early 2000s, that explosive growth with companies growing 200%, 300%, 400%.”

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