Growing your Global Presence Means Going with the Business Flow

Global consumer products manufacturer Newell Rubbermaid prefers to grow its global ecommerce presence by focusing on areas is already doing business, and matching that up with where ecommerce is either already big or is emerging quite a bit.

But that doesn’t mean Newell Rubbermaid won’t look into virgin territory. In this IRCE 2015 interview by Multichannel Merchant Senior Editor Mike O’Brien, Newell Rubbermaid Vice President of Global Ecommerce Jeremy Liebowitz said established retail locations like Australia can be just as much of a challenge as emerging marketplaces like India.

“A lot of our brands are doing great retail business in Australia,” Liebowitz said. “But right now, ecommerce has not emerged as a big player for Australia overall. So we will look at that and see where we may be able to be the most effective over the next couple of years.”

Liebowitz does see India as an intriguing opportunity.

“Conversely, we’ll look at a place like India, where Newell Rubbermaid does not have a lot of business right now, yet ecommerce is quite explosive with Amazon and other marketplaces, and we’ll see where we want to play there without thinking about the retail piece first,” Liebowitz said.

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