Prepping Your Site for the Holiday Season

Content Manager

We are going full-speed ahead into the holiday season and there are several customer experience  in ecommerce trends merchants should be concerned about.

According to Ken Godskind, vice president of monitoring products for software company Smartbear, merchants today need to be focused on the user experience and the digital relationship with the merchant.

“It is not just the website today, but also other channels like mobile and tablet that is affecting your business and your holistic relationship,” said Godskind.

Delivering a different and unique experience to the customer should be centered on the online store design and flow, according to Godskind.   Merchants should look at how responsive the website is during a customer’s interaction with it.

Godskind recommends merchants perform load testing leading up to the peak season so merchants garner a better understanding on how their sites perform relative to competitors in their own category and themselves historically.

According to Godskind, Google shows that 65% of purchases have started with a search on a smartphone and were completed on a computer or tablet.

Daniela Forte is a Content Producer with Multichannel Merchant.  Daniela can be reached at 203-899-8449 or socially on Twitter, LinkedIn, and Google+

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.