Sunday the Strongest Day of Cyber Weekend for

Content Manager

Like a lot retailers, started Cyber Weekend promotions a day early, by starting on Thanksgiving Day. In this video, Amitai Sasson, vice president of marketing and development for talks about how they  did during Cyber Weekend.

“We used to define it from Black Friday to Cyber Monday, but like a lot of retailers we went back a day and started Thursday,” said Sasson.  “It seemed to be a general trend; we found it to be very successful.”

Sasson said did a promotion split during the weekend with Black Friday as the pivotal point and Cyber Monday as the pivotal point.

“The day that stood out for me was the Sunday before Cyber Monday,” said Sasson.  “Sunday was phenomenal, that stood out for me as the big difference maker, as well as the strong Cyber Monday.” saw 32% of traffic came from mobile, but customers didn’t complete the sale on mobile, they were completing the sale on tablets and desktops.

“We foresee it to be a strong season all the way through.”

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.