Will Singles Day Be a Bust for U.S. Retailers?

Singles Day was a success for Alibaba Group in 2014: The ecommerce marketplace generated $9.3 Billion in sales on its annual Nov. 11 sales holiday. And in 2015, Alibaba has been aggressively recruiting U.S. retailers to join its party and become Tmall sellers.

But with the Chinese economy down this year, will U.S. retailers who have committed to selling on Singles Day 2015 have good fortune?

In this exclusive video interview with Multichannel Merchant which took place at Shop.org 2015 in Philadelphia, ChannelAdvisor executive chairman Scot Wingo says he hasn’t seen much spillover where Chinese consumers are buying from U.S. merchants in Tmall. But Wingo adds that the best way to take advantage of the Chinese consumer on Singles Day is to sell on Tmall.