10 Email Strategies to Prepare for the Holiday Season

FREE ON DEMAND WEBINAR

Over the past several years, holiday planning and marketing has started earlier and earlier. Oracle Bronto’s Greg Zakowicz will look at last year’s trends and offer his strategies for effectively preparing your email marketing for the coming holiday season. He’ll discuss last year’s holiday results, email promotional trends, Black Friday, Cyber Monday, Gray November, and tips to prepare your programs for the busiest time of year. When the holiday season begins this year, don’t be left holding a sack of coal.

Join this webinar to learn about:

  • Results and trends from the 2017 holiday season
  • Subject line strategies and holiday email send volume
  • Email preparation strategies to make the most of your season
  • Missed retailer opportunities and lessons learned

Holiday Email LookBookBONUS: All registrants will receive a complimentary copy of the Holiday Email LookBook.

  • Presenter:

     

    Greg Zakowics Greg Zakowicz
    Senior Commerce Marketing Analyst
    Oracle Bronto

    Greg Zakowicz is a Senior Commerce Marketing Analyst at Oracle Bronto and has more than 12 years of experience in email, mobile and social media marketing. His subject matter expertise stems from his experience providing retailers, including numerous Internet Retailer Top 1000 clients, with in-depth analysis of their marketing programs, recommendations for improvement, and implementation guidance and execution. Zakowicz is a frequent speaker at ecommerce events such as IRCE, Fashion Digital New York, Magento Live AU, and eTail events. He has been published and quoted by top retail publications including Multichannel Merchant, Total Retail, and Forbes. Greg is also the host of Bronto’s award-winning Commerce Marketer Podcast. You can follow him on Twitter at @WhatsGregDoing.

    Moderator:

     

    Daniela Forte Daniela Forte
    Content Manager
    Multichannel Merchant

    Daniela is the Content Manager for Multichannel Merchant. She covers the marketing beat including social media, email marketing, catalog marketing and other facets of the overall customer experience.

Sponsored by: sponsored

 

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