What Customers Want – And How to Deliver It Via Email


Personalization defines today’s customer expectations. Those who provide it have a greater chance of driving sales now and developing long-term loyalty. While everyone in the industry talks about omnichannel, all customers know is they want a seamless experience regardless of touchpoint.

Join Oracle Bronto’s Senior Commerce Marketing Analyst, Greg Zakowicz, as he dives into recently-released U.S. results from a global survey of retailers and consumers.

This webinar will explore how to align email marketing strategy with customer expectations, and how to bridge the gaps where they exist.


  • How consumers expect retailers to use the data they collect
  • Key generational and demographic differences and similarities
  • How to align your strategy with consumer expectations
  • Email marketing best practices for 2018 and beyond

Book CoverBONUS: All registrants will receive a complimentary copy of Inside the Minds of Ecommerce Execs.


  • Presenter:


    Greg Zakowics Greg Zakowicz
    Senior Commerce Marketing Analyst
    Oracle Bronto

    Greg Zakowicz is a Senior Commerce Marketing Analyst at Oracle Bronto and has more than 12 years of experience in email, mobile and social media marketing. His subject matter expertise stems from his experience providing retailers, including numerous Internet Retailer Top 1000 clients, with in-depth analysis of their marketing programs, recommendations for improvement, and implementation guidance and execution. Zakowicz is a frequent speaker at ecommerce events such as IRCE, Fashion Digital New York, Magento Live AU, and eTail events. He has been published and quoted by top retail publications including Multichannel Merchant, Total Retail, and Forbes. Greg is also the host of Bronto’s award-winning Commerce Marketer Podcast. You can follow him on Twitter at @WhatsGregDoing.



    Daniela Forte Daniela Forte
    Content Manager
    Multichannel Merchant

    Daniela is the Content Manager for Multichannel Merchant. She covers the marketing beat including social media, email marketing, catalog marketing and other facets of the overall customer experience.

Sponsored by: sponsored


Webinar Produced By:
Multichannel Merchant

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