Drive Holiday Sales Growth by Avoiding These 3 Digital Marketing Mistakes


In an era of heightened expectations consumers won’t settle for less than a seamless experience throughout their digital journey; those that provide it consistently will be the winners this holiday season. To get there, you need to understand the 3 most common mistakes merchants make along each stage of the customer journey – and critically, how to avoid them.

In this webinar, UPS along with ecommerce experts from Rakuten Marketing, Miva and Zinrelo will share their winning approaches on customer acquisition, increasing conversion rates and customer retention strategies.

You will learn:

  • Why your current customers hold the key to unlocking acquisition success
  • Why personalization is a key success factor – and how to get there
  • Why how you sell online is more important than what you sell
  • How to keep revenue on the table by focusing on repeat customers
  • Presenters:


    Tony Duda Tony Duda
    Senior Director
    Rakuten Marketing
    Tony has more than eight years of digital marketing experience. Since joining Rakuten Marketing in 2014 he has been awarded the “40 under 40” designation by the Gulf Coast Business Journal, has been a finalist for the company’s Revenue Driver Award and was the 2017 winner of the Rakuten Marketing “Challenge the Status Quo” competition for biggest impact on revenue. Tony is a trusted partner and advisor to top brands and is an accomplished presenter and speaker on digital marketing. Prior to Rakuten Tony was CEO for Talent Sprocket, an internet startup in the recruiting space and as an analyst for one of the world’s largest investment banks
    Benjamin Arp Benjamin Arp
    Solutions Architect
    Benjamin is currently the Mid-Market Solutions Architect at Miva, a SaaS ecommerce platform for B2B and B2C, and has 5 years’ experience in digital commerce. He consults with manufacturers, wholesale distributors and retailers to define requirements for ecommerce re-platforming, new ecommerce site builds and integration with back-office systems. Benjamin also regularly hosts Miva sponsored webinars, serving as a category expert in the areas of ecommerce marketing, business growth and scalable systems architecture.
    Michael Bernard Samir Palnitkar
    Vice President of Customer Success
    Samir Palnitkar is the VP of Customer Success at Zinrelo, a loyalty rewards platform provider, where he oversees partnerships and successful engagement with customers. Samir is a serial entrepreneur with over 26 years of industry experience. His passion is startups and new ideas. Prior to Zinrelo, Samir was the founder of four successful startups including I2P (acquired by Lattice), Obongo (acquired by America Online), Ingot Systems (acquired by Synopsys) and Mojo Networks (category leader in AI-driven, Cloud Wi-Fi). He is also an active early stage investor and advisor. Samir’s expertise includes social media, strategy, productization/execution and business process setup.
    Shane Boyles Shane Boyles
    Senior Marketing Manager
    UPS Global Retail Strategy Team
    Shane has more than 20 years of sales and marketing experience with UPS. In his current role he conducts research and develops strategies and solutions to support the needs of UPS’s retail customer base. Shane also evaluates and manages strategic relationships with digital marketing providers designed to help UPS merchants grow their ecommerce business.



    Mike O'Brien Mike O’Brien
    Senior Content Manager
    Multichannel Merchant

    Mike has worked in journalism, marketing and public relations for more than 25 years. He covers the world of direct-to-customer operations and fulfillment, editing the O+F Advisor newsletter while also programming MCM’s annual Operations Summit conference. Previously he was a senior account executive for Marx Communications public relations, working with marketing and advertising services firms.

Sponsored by: sponsored


Webinar Produced By:
Multichannel Merchant

The participation of our sponsors in this webinar enables us to provide this event free of charge to you. Part of the value we are able to provide our sponsors is information they can use to more effectively market their products and services. Accordingly, by agreeing to register for this event, you agree that we may share your registration information with our sponsors. We do not permit these companies to use your personally identifiable information without your permission for any purpose other than to send you information about their own products and services. To learn more about Multichannel Merchant’s privacy policy, click here.

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