Google Your Way to Better Digital Marketing Campaigns


Right now, millions of consumers are Googling for products like yours. On their phones. On their desktops. On their tablets.

Are your PLAs showing up?

Most digital marketers have a hard time determining the best strategy for their products. But the rise in popularity of PLAs in recent years makes Google Shopping an essential channel for retailers and brands looking to reach consumers across any device.

But are you making the most of your shopping campaigns? Are you using the latest features from Google to learn and target your consumers?

As the holiday season approaches, it’s time to stop wondering what the advanced digital marketers are thinking about.

For a rundown of the latest tools from Google and the best strategies in the world of product advertising and PLAs, join experts from ChannelAdvisor on Wednesday, October 5 at 2 pm EDT, for a webinar hosted by Multichannel Merchant.

You’ll learn:

  • The most popular digital marketing features from Google
  • How to rethink about your customer’s path to purchase
  • Advanced strategies for PLAs
  • Last minute tweaks to your holiday campaigns
  • And more
  • Presenters


    Link Walls Link Walls
    VP, Product Management
    As Vice President of Product Management at ChannelAdvisor, Link is responsible for driving the roadmap for the company’s Digital Marketing solution. He oversees a team dedicated to working with customers and the engineering team to deliver innovative technology to the market.
    Sudi Malloy Sudi Malloy
    Team Lead, US Digital Marketing Services
    Sudi Malloy is a Team Lead for ChannelAdvisor’s Digital Marketing group with 18 years experience in the digital marketing space. He is responsible for leading a team of DM campaign managers who support many of the top IR500 retailers sell their products on Google Shopping, Search, and the Comparison Shopping Engines. Sudi believes in a data driven approach to ecommerce with emphasis on data mining, analysis and predictive modeling.



    Daniela Forte Daniela Forte
    Assoicate Editor
    Multichannel Merchant

    Daniela is the Associate Editor for Multichannel Merchant. She covers the marketing beat including social media, email marketing, catalog marketing and other facets of the overall customer experience.

Sponsored by: sponsored


Webinar Produced By:
Multichannel Merchant

The participation of our sponsors in this webinar enables us to provide this event free of charge to you. Part of the value we are able to provide our sponsors is information they can use to more effectively market their products and services. Accordingly, by agreeing to register for this event, you agree that we may share your registration information with our sponsors. We do not permit these companies to use your personally identifiable information without your permission for any purpose other than to send you information about their own products and services. To learn more about Multichannel Merchant’s privacy policy, click here.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.

Leave a Reply

Your email address will not be published. Required fields are marked *