Peak & Post-Purchase: How this holiday could change your operations


Do any of these apply to you? You use postal delivery for some or all your shipments. You rely on your carriers to provide tracking information to your customers. You’re seeing growing traffic from Canadian shoppers. Or, you can’t put your finger on it, but you’re seeing anomalies in your returns volumes. If any of these are true, this is the one presentation you’ll want to see before peak.

This year’s holiday season promises to test some of your SOPs more than ever before—while also opening up new opportunities. In this webinar, you’ll hear from experts armed with new data and insights on how operations and post-purchase customer experiences are seeing nuanced, yet impactful changes this year.

You’ll learn:

  • How the recent USPS DIM rating changes should impact your pack-out process.
  • The post-purchase engagement gap: How tracking notifications are the new frontier for holiday season marketing.
  • Don’t forget, Canada also celebrates the holidays—how to quickly open up the Canada market in time for peak.
  • Consumers aren’t getting any better at giving gifts—insights and return trends from over 100 merchants
  • Presenter:


    Vijay Ramachandran Vijay Ramachandran
    VP Marketing Strategy + Planning Commerce Services
    Pitney Bowes

    Vijay Ramachandran leads Product Marketing for Pitney Bowes Commerce Services, responsible for identifying market trends and insights that lead to: faster and more cost-effective ecommerce operations, better post-purchase consumer experiences, and more nimble cross-border ecommerce strategies. The suite of PB Commerce Services offered include ecommerce fulfillment, parcel delivery, returns management and cross border logistics and technology. Prior to joining Pitney Bowes, Vijay was head of brand & product marketing at Manhattan Associates, an enterprise retail technology company. He has nearly twenty years’ experience in the ecommerce technology and logistics space.



    Mike O'Brien Mike O’Brien
    Senior Content Manager
    Multichannel Merchant

    Mike has worked in journalism, marketing and public relations for more than 25 years. He covers the world of direct-to-customer operations and fulfillment, editing the O+F Advisor newsletter while also programming MCM’s annual Operations Summit conference. Previously he was a senior account executive for Marx Communications public relations, working with marketing and advertising services firms.

Sponsored by: sponsored


Webinar Produced By:
Multichannel Merchant

The participation of our sponsors in this webinar enables us to provide this event free of charge to you. Part of the value we are able to provide our sponsors is information they can use to more effectively market their products and services. Accordingly, by agreeing to register for this event, you agree that we may share your registration information with our sponsors. We do not permit these companies to use your personally identifiable information without your permission for any purpose other than to send you information about their own products and services. To learn more about Multichannel Merchant’s privacy policy, click here.

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