The Perfect Omnichannel Order: Myths, Realities and Best Practices


Businesses of all shapes and sizes aspire to provide the ultimate omnichannel customer experience. Aspiring is easy, but achieving is difficult, and fulfillment is often the most challenging area to master. Delivering the perfect order requires a delicate balance of inventory visibility, routing logic and strategies for dealing with exceptions.

Download this webinar to learn key success factors to help you not only consistently deliver the perfect order, but also navigate the inevitable speed bumps on the road to omnichannel fulfillment nirvana.

You will learn:

  • How seamless order orchestration provides more customer choices, increasing satisfaction and sales
  • How to handle most order exceptions across all fulfillment locations
  • Strategies to ensure customer expectations are met, regardless of fulfillment or delivery method
  • Presenters


    Link Walls Allison Manetakis
    Senior Director, Product Management
    Oracle NetSuite
    Allison’s mission at Oracle NetSuite is to empower merchants to achieve their goal to deliver the ultimate omnichannel commerce experience everywhere, every time. Prior to joining Oracle NetSuite, Allison served as the product management leader for IBM’s Sterling Order Management product where she drove continuous year-to-year growth and delivered key omnichannel order management and fulfillment features to customers.



    Mike O'Brien Mike O’Brien
    Senior Content Manager
    Multichannel Merchant

    Mike has worked in journalism, marketing and public relations for more than 25 years. He covers the world of direct-to-customer operations and fulfillment, editing the O+F Advisor newsletter while also programming MCM’s annual Operations Summit conference. Previously he was a senior account executive for Marx Communications public relations, working with marketing and advertising services firms.

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