Redefining Customer Lifetime Value


Natural foods producer Bare Bones Broth needed an affordable, custom-built ecommerce system to unify sales channels and add all-new revenue streams – without bending to the unsustainable demands of traditional distributors.

Hear how a modern ecommerce business took control of a fully-integrated omnichannel sales and distribution process while promoting a powerful brand vision.

To understand how you can create a powerful framework for singular branding across channels and maintain complete control of your entire supply chain, watch this case study webinar on natural foods producer Bare Bones Broth to learn:

  • How ecommerce design affects branding
  • Why subscriptions are a total game-changer
  • How to drive brand loyalty
  • How to leverage an ecommerce site for omnichannel retail
  • Presenters:


    Mark Patterson Mark Patterson
    Bare Bones Broth
    Mark co-founded Bare Bones Broth with Ryan and Kate Harvey in 2014. Mark served as the team’s “Techincal Cofounder” and is continually involved with strategic technology decisions. Mark has an extensive background managing ecommerce projects. Today he also leads the Project Management group at Miva.
    Benjamin Arp Benjamin Arp
    Solutions Architect
    Benjamin helps new and existing Miva clients assess the current state of their business, identify challenges and collaborate on design solutions. He monitors the latest trends in marketing and technology to understand how clients can drive growth in their business.



    Mike O'Brien Mike O’Brien
    Senior Content Manager
    Multichannel Merchant

    Mike has worked in journalism, marketing and public relations for more than 25 years. He covers the world of direct-to-customer operations and fulfillment, editing the O+F Advisor newsletter while also programming MCM’s annual Operations Summit conference. Previously he was a senior account executive for Marx Communications public relations, working with marketing and advertising services firms.

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