Reshaping the Shopping Experience for the Coming Decade


In the aftermath of the National Retail Federation’s Big Show in January, retailing’s biggest event, retailers and brands are charged up with new ideas for improving the customer experience. But where to start?

Oracle NetSuite is conducting a consequential study of shopper expectations and retailer planning, surveying 2,000 consumers and 400 retail execs. Join Art Wittmann, editor of Brainyard and Chris Benner both of Oracle NetSuite to discuss high-level findings and to make recommendations for retail businesses over the next decade.

Learn how consumers and brands responded to questions about:

  • Customer expectations for satisfying online and in-store shopping experiences
  • The influence of online reviews and social media vs. in-store associates
  • The real reasons consumers now go to stores
  • To what extent consumers trust technology
  • Consumers’ direct relationships with brands vs. retailer intermediaries
  • Presenters:


    Art Wittman Art Wittman
    Editor – Brainyard
    Oracle NetSuite

    Art Wittmann is editor of Brainyard. He previously led content strategy across Informa USA tech brands, including Channel Partners, Channel Futures, Data Center Knowledge, Container World, Data Center World, IT Pro Today, IT Dev Connections, IoTi and IoT World Series Events, and was director of InformationWeek Reports and editor-in-chief of Network Computing.
    Chris Benner Chris Benner
    Master Industry Principal
    Oracle NetSuite

    Chris Benner is Master Industry Principal at Oracle NetSuite. With more than 25 years of retail experience, Chris specializes in cloud ERP, analytics solutions, and retail merchandising and store solutions.



    Mike O'Brien Mike O’Brien
    Senior Content Manager
    Multichannel Merchant

    Mike has worked in journalism, marketing and public relations for more than 25 years. He covers the world of direct-to-customer operations and fulfillment, editing the O+F Advisor newsletter while also programming MCM’s annual Operations Summit conference. Previously he was a senior account executive for Marx Communications public relations, working with marketing and advertising services firms.

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Webinar Produced By:
Multichannel Merchant

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