A Roadmap to Multichannel Success: The View from Two Brands


Congratulations! Your brand has seen sales pick up on your ecommerce site, adding traffic, making conversions and building a loyal following; now you want to add new channels. Maybe you’ve even gotten your products approved for a major marketplace, but what about the integrations and logistics? How do you make the transition a smooth one and ensure success?

In this Multichannel Merchant webinar, hear from Zach Silverman from The Warming Store and ActionHeat, as well as Cassidy Kelly-Thomas from SOKO. They’ll talk about the channel integration process at their respective companies and the results they’ve seen.

You will learn:

  • About the channel selection process and the thinking behind it
  • How they handled the technology and integration components
  • The ins and outs of adding drop shipping and cross-border sales
  • How all these steps enabled them to rapidly scale their business
  • Presenters:


    Michael Schwartz, Amber Fullerton
    Chief Customer Officer
    One World Direct

    Executive Manager of Chaos and Destruction… at home as a mother of four boys. As Chief Customer Officer for twelve years at One World Direct, Amber expertly and passionately leads growing e-commerce companies to find solutions that help them keep their brand promise to customers while reducing cost-to-serve.
    Manning Hughson Manning Hughson
    VP of Information Technology
    One World Direct

    Manning Hughson, the VP of Information Technology for One World Direct, has been an IT professional for over 25 years with extensive experience in both the entertainment, and manufacturing and logistics industries. He’s worked with some of the leading companies in their industries, including Creative Artists Agency, Sony Music, Scwharzkop Incorporated, and Ascena Retail. When he’s not busy creating EDI integrations or designing software, he’s either spending time with his two children, Yma and Archr OR spending time on his hobbies: horology (yes, you may have to look that up) and outdoor/fitness pursuits.
    Zach Silverman Zach Silverman
    General Manager
    JustBrand Limited

    Zach Silverman is the General Manager at JustBrand Limited where he has worked since 2013. He oversees product development and production for the companies’ apparel brands ActionHeat & Gerbing, and also functions as a systems integrator for the multiple eCommerce platforms including TheWarmingStore.com & Amazon. Zach is a former professional athlete that brings a high level of discipline to a growing, family business. Zach’s philosophy has been to “inspect what you expect,” which has led to developing a multi-channel fulfillment system capable of shipping direct-to-consumer orders as well as servicing national retailers like Dick’s Sporting Goods, Bass Pro, Cabelas, Target, Home Depot, etc. Oh, and his favorite food is burritos.
    Cassidy Kelly-Thomas Cassidy Kelly-Thomas
    eCommerce Merchandising Associate

    Cassidy Kelly-Thomas is the eCommerce Merchandising Associate at SOKO. She has 3+ years of experience in eCommerce, Merchandising, Product Management, Operations, and Customer Service. She currently acts as the product manager for SOKO’s eCommerce business and is using her knowledge and expertise to improve and grow their online presence.”



    Mike O'Brien Mike O’Brien
    Senior Content Manager
    Multichannel Merchant
    Mike has worked in journalism, marketing and public relations for more than 25 years. He covers the world of direct-to-customer operations and fulfillment, editing the O+F Advisor newsletter while also programming MCM’s annual Operations Summit conference. Previously he was a senior account executive for Marx Communications public relations, working with marketing and advertising services firms.

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Webinar Produced By:
Multichannel Merchant

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