Running with the Big Boys: Ecommerce Tools for the Midmarket


Enterprise retailers have enterprise budgets, and can easily afford Cadillac solutions.

But a new wave of technology is arising that delivers all the tools for SMB merchant to manage their sales, accounting, inventory, track and process orders — and quickly and efficiently fulfill them for their customers to drive profits and boost profitability

Download this free, on-demand webinar for a case study on sports apparel company Club Ride and learn:

  • Why retailers struggle under the weight of increasing amounts of data
  • The benefits a virtual ERP system can provide
  • How to optimize sales channels by integrating inventory management, order management, and shipping
  • How to build the essential technology stack for multichannel retailers
  • Presenter:


    Rob McGrorty Rob McGrorty
    Director of Product and Operations

    Rob is driven by a desire to understand and solve problems. On the front lines of Operations and Product at Webgility, Rob now has an endless supply of problems to solve for e-commerce businesses of all sizes. His background spans work with a wide range of companies, from start-up to Fortune 100, including KPMG. As founder of Evolve CFO—a technology-leveraged professional services company that helped rapidly growing startups tackle a multitude of problems—Rob has seen and solved complex business issues in all market stages firsthand.



    Mike O'Brien Mike O’Brien
    Senior Content Manager
    Multichannel Merchant

    Mike has worked in journalism, marketing and public relations for more than 25 years. He covers the world of direct-to-customer operations and fulfillment, editing the O+F Advisor newsletter while also programming MCM’s annual Operations Summit conference. Previously he was a senior account executive for Marx Communications public relations, working with marketing and advertising services firms.

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