News and Intelligence for the Multichannel Merchant

April 10 , 2013

By Daniela Forte

Do you know your customers? Keeping your customers may be as challenging as gaining one. But you can drive revenue by using past purchasing history to create targeted relevant messages. Timing is essential when it comes to providing the right information. Tapping into invaluable order data is the first step, according to a blog post by Bronto.com. From there, how do you determine content and messaging?

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By Erin Lynch

When news broke that J.C. Penney’s Ron Johnson was stepping down from his post of less than two years as CEO, no one was surprised. “He may very well be known as the guy who put them out of business,” said Robert Pasikoff, founder and president at Brand Keys, Inc.

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By Daniela Forte

The U.S. Postal Service has delayed the implementation of its new five-day mail delivery schedule until legislation is passed that provides the USPS with the authority to implement a financially appropriate and responsible delivery schedule, according to a statement from the USPS on April 10.

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By Daniela Forte

Who doesn’t love birthday emails? Birthday emails can drive great results. Since many organizations have caught on to these automated emails, it can become difficult to cut through the clutter, according to a blog post on ExactTarget.com.

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By Kelly Ford

In order to maximize the value of digital experiences, marketers need to embrace one of the most effective ways to shape customer experience: well-placed, well-timed, online videos.

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By admin

Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience

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By Erin Lynch

Fraud management tools have several benefits, according to a whitepaper by FirstData. For example, fraud management tools allow merchants to quickly adjust their scoring and resolution parameters in order to optimize results for their ever-changing business needs; they reduce staff time spent on manual order reviews; they can allow a company to stay up to [...]

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