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MCM THURSDAY

News and Intelligence for the Multichannel Merchant

July 10, 2014

MCM Thursday
 
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Buffalo Exchange Modernizes Vintage Stores with Custom Solution
Omnichannel Happens in the Cloud
Why Vitacost.com is Vital to Kroger’s Omnichannel Strategy
3 Key Highlights From IBM’s Online Retail Holiday Readiness Report
Wayfair Partners with HGTV on Comprehensive Program Integration
How to Plan and Execute a Global Search Campaign

Buffalo Exchange Modernizes Vintage Stores with Custom Solution

By Ian Goldman

With over 25,000 unique SKUs and an average inventory turnover rate of 30 to 45 days, Buffalo Exchange’s leadership team knew it was time to automate or face becoming buried in a mountain of disjointed analog data that would not be helpful for strategic or operational decision making.

FULL ARTICLE

Omnichannel Happens in the Cloud

By Rob Garf

Consumer are researching and completing transactions across multiple channels, and the omnichannel experience has become the norm. However, many retailers still struggle to deliver this new retail reality.

FULL ARTICLE

Why Vitacost.com is Vital to Kroger’s Omnichannel Strategy

By Tim Parry

Building on Vitacost.com's technology and fulfillment platform and linking it to Kroger's existing digital capabilities will accelerate Kroger's omnichannel strategy.

FULL ARTICLE

3 Key Highlights From IBM’s Online Retail Holiday Readiness Report

By Tim Parry

As consumers cash-in on summer sales, with swimsuits, sundresses and sunscreen dominating shopping carts, retailers are prepping for the most crucial shopping period of the year.

FULL ARTICLE

Wayfair Partners with HGTV on Comprehensive Program Integration

By MCM Staff

Wayfair has seen its advertising response rate increase more than two-fold with the Brother vs. Brother integration as compared to other prime time airings and the show ranks within the top five performing programs for Wayfair in terms of driving traffic to the website.

FULL ARTICLE

How to Plan and Execute a Global Search Campaign

By Mike O'Brien

At Growing Global, Greig Holbrook of OBAN Multilingual, will take a granular look at international search and conversion behavior market by market.

FULL ARTICLE

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